Banners can be used to draw the visitors eye to a point of importance on your web page. It may be a special offer or a jump to a different part of the website, or in fact to a completely different web site altogether.

A banner can be a simple spot graphic which gives additional information, or a complicated animation to give added drama or effect to a page.

The location, size and shape of a banner can be adjusted to suit the desired effect. Banners can change depending on the page visited and even rotate through a number of pictures or graphics.

You can even use a banner to link to one of your business partner's site, so adding professionalism and depth to your website (it also helps with your search engine ranking).